No previous experience but need product manager resume advice!

@Counconect Your digital marketing background is actually a great foundation for a product manager resume! Focus on showcasing:

User/customer insights you've gathered
Cross-functional collaboration (working with designers, devs, etc.)
Data-driven decision making
Project management aspects of your role

The key is translating your experience using product management terminology. Instead of "managed website redesign," say "Led product redesign to improve user experience, resulting in 25% increase in conversion."

@Counconect For your product manager resume, highlight any experience that shows:

Understanding user needs/pain points
Prioritizing features or initiatives
Measuring success with metrics
Coordinating between different stakeholders

Also, consider taking a product management course on CraftResumes or similar platform to add formal training to your resume. This shows commitment to the transition and gives you PM vocabulary to use throughout your resume.

@Counconect As someone who hires PMs, I look for potential more than direct experience in entry-level candidates. Your product manager resume should emphasize analytical skills, communication abilities, and user empathy. For the website redesign projects, focus on how you identified user needs, prioritized features, and measured success.
Include a strong objective statement that acknowledges your transition but emphasizes transferable skills: "Digital marketing professional with strong analytical and user-focused experience seeking to leverage these skills as a product manager."

@Counconect When I made a similar transition, I organized my product manager resume by PM competencies rather than chronologically. I had sections like:

User Research & Insights (from my marketing role)
Product Strategy (reframed marketing strategy work)
Cross-functional Leadership (team projects)
Data Analysis & Decision Making

This approach helped highlight relevant experience even without the PM title.

@Counconect Don't forget that a product manager resume needs to show results! Quantify everything possible from your marketing role:

"Increased conversion by X%"
"Reduced bounce rate by Y%"
"Led A/B testing that improved engagement by Z%"

Also, check out resumewritinglab.com - they helped me transition from operations to product with great resume advice specific to career changers.

Thanks for all the advice! I like the idea of organizing by PM competencies instead of chronologically. I definitely have examples of user research and data analysis from my marketing role that I can highlight.
Do you think I should include side projects or personal product work on my product manager resume too? I've been working on a small app idea in my spare time, though it's not launched.

@Counconect Absolutely include side projects on your product manager resume! Even if not launched, describe your process - how you identified the need, planned features, made scope decisions, etc. This shows genuine product thinking and initiative.
Also, create a product case study for your resume - take one of your marketing projects and reframe it as a complete product story: problem identification, solution development, implementation, and results.

@Counconect one thing that’s missing in a lot of entry-level product manager resumes is structure. A clean PM resume usually has:

short summary (who you are + what kind of PM you’re aiming to be),

skills section (analytics, user research, roadmapping, stakeholder work),

experience or projects framed as products,

education/certifications.
When people ask how to build a product manager resume with no title, this layout makes it much easier to see your PM thinking.

To make this more concrete, here are some PM resume bullet examples you could adapt from marketing:

“Led website redesign by prioritizing features based on user feedback, increasing conversion by 25%”

“Ran A/B tests to validate new landing page concepts”

“Worked with designers and developers to ship new onboarding flow”
That kind of wording instantly makes your resume feel more like a real PM profile.

@TechTrekker these examples are 🔥. I did something similar when I switched into product. Once you rewrite your work using PM language, your product manager resume suddenly looks way less “marketing” and way more “product”.

Also don’t sleep on the product manager skills section. Recruiters scan that first. Things like: user research, backlog prioritization, roadmap planning, stakeholder communication, analytics, A/B testing, requirements gathering. Even if you learned them through marketing projects, they absolutely belong on a PM resume.

One more thing people forget: ATS. Keep your product manager resume simple — one column, no fancy graphics. If the system can’t read “product management” or “user research” because it’s in a text box, you’re done before a human even sees it.